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Product Marketing Manager

Task:

  • Follow and analyzes market trends and packaging guidelines to position products
  • Translate technical details into benefits for the user
  • Participate in collaborative industry engagements for sustainable packaging
  • Develop effective product marketing strategies (pricing, advertising, product launching)
  • Take an active role in group tube portfolio and lifecycle management
  • Draft or create brief for consumer product testing
  • Craft compelling messages across marketing channels (landing pages, ad campaigns) and establish sales tutorials and documentation
  • Work with various teams (design, product development, marketing team, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Closely follow-up with sales on product launches
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
  • Ensures CI/CD compliance of product designs and campaigns

Expectation:

  • Proven experience as a Product Marketing Manager or similar role
  • Content Marketing skills with texing and planning of campaigns
  • Technical background is a plus
  • Experience in market analysis
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Excellent communication skills
  • Good written and spoken English skills are a must
  • Keen eye for detail
  • Creativity
  • Analytical mind and strong quantitative skills
  • BSc/BA in Marketing, Communications or similar field

What we offer:

  • Great international working environment
  • Team work in an enthusiastic marketing team
  • Taking a central role that can be developed responsibly
  • Home office opportunity 50%
  • Skill improvement program
  • Fixed – term contract
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