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2023 Neopac Announcement Martin de Olde 12. October 2023

Martin de Olde is new Sales Director Business Unit Tins

Media release – Hoffmann Neopac, a global provider of high-quality tins for the infant food, wellbeing and consumer goods industries, has appointed Martin de Olde as the company’s new Sales Director for its sustainably growing Business Unit Tins. Mr. de Olde joins Hoffmann Neopac with more than 20 years of experience in sales, marketing and business development.

Most recently, Mr. de Olde has been serving as the company’s Interim Sales & Business Development Manager since Summer 2023. Prior to that, he was Country Head of Marketing & Business Development at GEA Group, and spent more then 15 years in marketing and sales in the metal packaging industry.

Mr. de Olde’s succeeds outgoing Sales Director, Karin Paldanius, who has decided to leave the company by the end of the year.

“In his interim role, Martin quickly demonstrated his experience and innate ability to lead our sales teams in sustainable growth of our tins business across various consumer sectors,” said Christoph Peternell, Managing Director for the Tins Business Unit. “We are confident Martin’s extensive experience and insight will bring him success in his new role.”

About Hoffmann Neopac
Hoffmann Neopac is a privately-owned company, headquartered in Thun, Switzerland. The group produces high-quality metal and plastic packaging in six locations: HOFFMANN tins in Thun and Holland; Polyfoil® and plastic tubes with NEOPAC in Switzerland, Hungary and the US; and 3D Neopac in India. Its longstanding customers include international pharmaceutical, cosmetics and consumer goods manufacturers in the European, North American and Asian markets.

In the Business Unit HOFFMANN, the company employs around 165 employees and has a capacity of 900 million tins. The company is dedicated to sustainability in both its manufacturing processes with renewable electricity and corporate culture, including a dedicated eco-conscious packaging portfolio. For more information, visit

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Cornelia Schmid

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Hoffmann Neopac AG
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